Never Thread A Filter Again

We’re making the drag of threading filters a thing of the past, and the latest product collaboration with Shortstache combines 2 of our most popular filters into one. Garrett King’s staple Everyday Filter features our latest Chroma series polarizing glass, a 1/4 Black Mist and is sure to be called upon everyday by all photographers and videographers with built-in NDs. The Polarizer delivers dynamic color with glare and reflection control, which is complemented by a subtle softness that the Black Mist diffusion provides in the highlights for cinematic character.

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The newest innovation of filter design is here. Ushering in a new era of camera filters and lens protection, Helix MagLock™ was built by creators, for creators.

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Choose From Two Diffusion Strengths

EveryDay 1/4 Strength - Black Mist provides subtle halation and blooming of highlights while retaining depth in shadows/black tones.

Mist + PL 1/2 Strength - A more stylized filmic look with a stronger effect. Emulates a look similar to filmic motion pictures.

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5X Faster And 10X More Secure

Simply install the thread base and get shooting. Helix features a magnetic + quarter turn locking design ensuring your filter is safely locked in place while in-use.

EVERYDAY FILTER 1/4

Provides subtle halation and blooming of highlights, while retaining depth in shadows/dark tones.
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MIST PL 1/2

A more stylized, filmic strength to emulate vintage looks.
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Tech Specs

GALLERY

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