Focus Where
It Matters

From a morning ritual to a cinematic moment, SHIFT changes how you see. Co-engineered with Shortstache, this set redefines what’s possible with your existing lenses. Same setup. New perspective. Built for photographers and filmmakers who see more in the everyday.

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Shot in New York, the Morning Shift campaign follows Shortstache capturing a daily coffee ritual. Each frame, from grind to pour, shows how a single piece of glass can transform perspective. Shift was designed for simple scenes with cinematic depth.

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Push Closer,
Hold Clarity.

SHIFT was built for moments when composition and detail matter equally. Every diopter edge and coating was refined to keep focus transitions smooth and light transmission clean. Whether shooting handheld or locked off, Shift keeps every frame intentional.

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Header Image

Travel Light. Shoot Cinematic.
CineBlack transforms your x100Β into a pocket-sized cinema camera. Subtle diffusion. Dreamy highlight bloom. A travel-friendly filter for photographers who want filmic depth without the lab.

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The Look of Film, Without the Lab

CineBlack softens digital sharpness and smooths highlight rolloff to emulate Kodak cine film. The included Lightroom presets give you instant looks that match the filter’s tones, so your edits flow naturally.

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Made for Run-N-Gun Creatives

On the Helix system, CineBlack swaps on and off without threading. Pair it with a VND for video, then drop back to clean glass for stills, fast, fluid, and field-ready. Travel light, shoot deep.

TechΒ Specs

SHIFT Diopter

- Transmission: 94%

- Glass: Precision Turned Cinema Series

- Mounts: Helix MagLock or Threaded (49, 67, 77, 82, 86, 95 mm)

- Material: Aerospace-grade aluminum

- Weight: 140 g MagLock / 98 g Threaded

- Case: Shortstache matte-green signature edition

FAQ

How does each strength effect the focus range?

1. +2 sets your maximum focus distance at 0.5M
2. +4 sets your maximum focus distance at 0.25M
3. +8 sets your maximum focus distance at 0.125M

Are they compatible with both photo and video?

Yes, Shift was designed for hybrid shooters.

Do these change my cameras focal length?

No, but they do change your lenses focus distance by providing magnification power. This gives your lens an all new utility and look by clicking it on.

What is the Diopter Rating?

The diopter rating is the optical power, think of it as magnification strength which allows you to shoot focus on closer subjects with your same lens.

Can I use a VND with the Shift Diopters?

1. The MagLock version yes, just put the VND behind the Shift.
2. Threaded Filters - No VND compatibility, Straight ND's must be used behind the SHIFT (threaded VNDs have larger outer rings to reduce vignetting).

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